The hottest way to build Baosteel's industrial cha

Baosteel's industrial chain construction is expected to achieve mutual benefit and win-win results

Baosteel's industrial chain construction is expected to achieve mutual benefit and win-win results

China Construction machinery information

Guide: at the end of the year and the beginning of the year, Baosteel has had many happy events: Baosteel resources (International) Co., Ltd. was officially established in Hong Kong, an international financial center known as the first city in the Far East. This is a major progress in the construction of Baosteel's overseas resource guarantee system, which adds a lot to the international operation of Baosteel; Baosteel, China shipping, China

in recent years, the price of international raw and fuel resources has been soaring, which has formed a huge cost pressure on the sustainable development of the steel industry. Resource security has become the focus of attention at the strategic level of iron and steel enterprises. The trend of market development and the requirements of Baosteel's international operation determine that Baosteel's resource industry must face the world and take an international development path. Baosteel has successively established strategic cooperative relations with dozens of iron ore, coal and alloy resource enterprises at home and abroad, such as vale, Aquila, Yongmei, Shenhua, Jinchuan, etc., through equity participation, joint venture and other means. While ensuring the stable supply of resources, Baosteel strives to control and reduce costs, so that the enterprise can calmly cope with the fierce market and resource competition. At the same time, Baosteel is also actively seeking to strengthen cooperation with international shipping companies, roll, refractory and other supporting industries, so as to ensure the steady operation of the enterprise's production and operation by signing long-term agreements

at the same time, Baosteel is user-oriented, carries out all-round cooperation with downstream users in a multi pronged manner, and takes improving user service capabilities as a powerful driver to enhance its core competitiveness, constantly innovating and accumulating advantages

under the fierce competition situation of increasingly homogeneous steel products, whoever can take the lead will be able to take the initiative in the competition. Baosteel took the lead in introducing the user service concept of "early intervention", which generally has a narrow speed regulation range and is integrated into the development of its strategic product - automotive panels. After years of exploration and practice, Baosteel has gradually formed service measures such as product development extension, cost performance optimization, user production support, mold design support, vehicle design support, etc., covering the vast majority of domestic automobile factories. In response to users' quality objections, Baosteel established a customer representative system, changed "flying" service to "personal" service, solved problems anytime, anywhere, and listened to voices

in recent years, Baosteel's service capability has been promoted to multiple levels: in order to improve its cooperation status, it has launched the key account manager system, and selected outstanding personnel to be the "big manager" of users' various needs, becoming a powerful channel for coordinating enterprises and users; Baosteel has also successively established joint laboratories with a number of strategic users in the fields of automotive panels, silicon steel, household appliance panels, etc., giving full play to their respective advantages, jointly developing new products, guiding users to select materials, and has been recognized by users

with "creating value for users" as the core, Baosteel has continuously experienced its own industrialization development ability and extended service ability, providing important support for users to realize value-added

in recent years, when the development of the domestic automotive industry is on the rise, Baosteel has thought ahead and established a joint venture with international advanced steel enterprises such as Nippon Steel and Arcelor to establish an automobile plate laser welding center, which is the first for steel enterprises to extend services in the same field. At the same time, Baosteel also built a cutting and distribution center at the door of users' homes to directly reduce processing costs and logistics transportation costs for users through extended processing, which is widely welcomed by users. At present, Baosteel has established more than 20 shear distribution centers all over the country. In addition, Baosteel changed the way of service management for users, changing "multi external" into "one-stop service", so as to avoid users from spending a lot of energy to reflect their needs; At the same time, opening a call center, improving and standardizing the objection handling process, all of which make users the biggest beneficiaries. In order to shorten the supply cycle, Baosteel also introduced the management of the whole cycle of the contract, which is of great significance to develop bio based epoxy resin with excellent comprehensive performance with renewable and abundant biological raw materials, so that users can further shorten the time from ordering to receiving goods

in the selection of materials for many major domestic projects, even if the price of Baosteel products is not the lowest, users will still choose Baosteel products. What they value is a complete set of steel supply and solutions of Baosteel. This is due to Baosteel's long-term accumulation of variety diversification and user technology research advantages in product extension processing. In the field of deep processing of steel products, Baosteel has already formed an integrated operation mode of the industrial chain, such as "wire rod + wire drawing", "galvanizing + cable braiding", "steel for building structure + steel structure processing and manufacturing + installation", so as to ensure the reduction of users' procurement costs and reduce the concerns of separate procurement

practice has proved that the upstream and downstream industrial chain created by Baosteel has effectively driven the rapid development of related industries in the national economy, and has become a beneficial practice for China's steel industry to deepen upstream and downstream industrial cooperation and promote mutual benefit